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Johnsons Lawn Seed is proud to introduce Nature's Lawn with Mowable Native Wildflowers, an innovative seed mix that combines the practicality of a usable lawn with the ecological benefits of a thriving wildflower meadow.

The decline of flower-rich meadows has had a devastating impact on pollinators, with approximately 97% lost since the 1930s and has seen awareness campaigns such as No Mow May and Garden Wildlife Week become a staple in the nature lover’s calendar.

Nearly 90% of the world's flowering plants, including many of our essential food crops, rely on insect pollination. However, recent research from Butterfly Conservation revealed that almost three-quarters of UK butterfly species have experienced a population decline over the past decade.

According to the 2022 UK Pollinator report, the UK Pollinator Indicator has shown an overall decrease in pollinator distribution since 1987, with 42% of species becoming less widespread, highlighting the urgent need for action to protect pollinators, such as bees and butterflies, which are crucial for both environmental health and food security.

The good news is that individuals can play a vital role in supporting pollinators. Research by the HTA shows that a significant portion of the UK population – approximately 78% of adults – have access to private gardens.

Lawns, meticulously manicured and scarified devoid of "weeds," offer little support for pollinators. Nature's Lawn solves this problem with a carefully selected blend of slow-growing grasses and UK-native perennial wildflowers that can tolerate regular mowing. The seed mix attracts pollinators like butterflies and bees while maintaining a beautiful blooming and easily manageable lawn. This makes it an ideal choice for homeowners who want to enhance their garden's biodiversity without the hassle of too much maintenance.

Nature’s Lawn is already creating a buzz for beneficial insects throughout the year. One of the standout features of Nature's Lawn is the freedom to choose the desired cutting height, ranging from 50mm to 150mm. By raising the mowing height and reducing the mowing frequency, you can create ideal conditions for the wildflowers to thrive supporting both biodiversity and the environment.

The wildflowers will self-seed over time, gradually increasing their presence and enhancing the overall natural beauty of your lawn, keeping pollinators coming back for more.

The inclusion of slow-growing grasses like Strong Creeping Red Fescue, Chewings Fescue, and Hard Fescue ensures a durable and resilient lawn that can withstand regular use, bmeaning your lawn can be played and relaxed on throughout spring and summer.

The native wildflowers featured in Nature's Lawn, including Birdsfoot Trefoil, Black Medick, Black Knapweed, Lady's Bedstraw, Meadow Buttercup, Oxeye Daisy, Self-Heal, and Yarrow*, offer a multitude of benefits. They provide a vital food source for pollinators, create a haven for wildlife, enhance soil health, and introduce a vibrant splash of colour to your lawn.

To sow Johnson's Nature's Lawn, first prepare the soil and evenly spread the seed over the area. Lightly rake the seeds into the soil, then water gently to enjoy a natural native wildflower meadow right in your own home. By allowing the grass to grow taller, up to an impressive 1 metre, you create a vibrant habitat for wildflowers to flourish. This approach strikes a beautiful balance between a functional and beautiful lawn, as well as a thriving ecosystem.

Guy Jenkins, Consumer Manager at Johnsons Lawn Seed said: “With Johnson’s Nature’s Lawn with Mowable Native Wildflowers, you’re not just growing a lawn – you’re creating a beautiful, low-maintenance garden that works in harmony with nature. It’s an easy way to help pollinators thrive, bring colour to your outdoor space, and make a positive impact on the environment, all while enjoying a lawn that’s perfect for gatherings for your home.”

Make a rewilding pledge with Nature’s Lawn, available in 400g cartons available from garden centres or retailers with an RRP of £12.99. For more information on the Johnsons Lawn Seed range, please visit: https://www.johnsonslawnseed.com/product-range

*subject to wildflower availability

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